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About Us



Erda Ally is a mum-designed initiative to bring affordable eco-conscious products to the market. Being a mum, Nav, Erda Ally's founder understands children are more likely to learn habits that they see at home. Which is why all of their products come in minimal packaging, are reusable, and are made to last for many years to come.

Erda Ally is best known for their popular reusable colouring mats under the brand Doodle Dat, which recently won Silver place (best travel toy category) in the annual Made For Mums Toy Awards and were chosen by Theo Paphitis as one of his Small Business Sunday winners in Oct 2022. All product design is done in the UK by their in-house designer led by Nav.  

​Erda Ally products are FDA approved, non-toxic, and safe for our little ones.

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Erda Ally is proud to be part of the Zero Waste Packaging Initiative led by The Sustainability Project which is a ground-up movement started to encourage businesses to adopt a circular packaging system, providing support and recognise businesses who reduce their waste through those means. 

We reuse most of the packaging our products arrive in. This means your items will not arrive in fancy branded packaging, but in reused poly mailers & boxes. By purchasing from us you are contributing to the ZWPI. We don’t believe in excessive packaging, which is why our larger products such as silicone beach sets and suction dining sets are packaged in our produce bag. Everything is 100% reusable!

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10% of all sales made at The Social Space in Singapore are donated to SCS

Let’s Work Together

531A Upper Cross Street

#03-108, Hong Lim Complex

Singapore. 051531

Tel: 9396 9908

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