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Erda Ally is a mum-designed initiative to bring affordable eco-conscious products to the market. We believe every person can make a difference in saving our planet and are doing our part in eliminating plastic from our daily routines by creating high-quality modern silicone products for you and your family. All of our products come in minimal packaging, are reusable, and are made to last for many years to come.

Erda Ally is best known for our popular reusable colouring mats under the brand Doodle Dat, which won Silver place (best travel toy category) in the annual Made For Mums Toy Awards 2022, were chosen by Theo Paphitis as one of his Small Business Sunday winners in Oct 2022, and are currently shortlisted in the Junior Design Awards 2023 for best travel toy. All product design is done in the UK by their in-house designer led by Nav.  

​Erda Ally products are FDA approved, non-toxic, and safe for our little ones.

Planting a Tree

Buy One. Plant One.

Since April 2023 for every order placed through Erda Ally, we will plant one tree via our partner Ecologi. 

It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial to prevent ecological collapse.

Our tree planting partner Ecologi, works with various Projects and they plant millions of trees around the world each month. Via Ecologi, we are currently supporting their incredible work in Ethiopia, run by their restoration partner
, WeForest. 

The Gewocha Forest, located in the northwest of the country, is one area where deforestation and land degradation is resulting in a poorer standard of living for residents. This project aims to restore 10,000 hectares of degraded land in the Amhara region of Ethiopia by supporting the introduction of 11.9 million trees, in collaboration with The Hunger Project.

You can track our progress and find out more information about Ecologi here:

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Erda Ally is proud to be part of the Zero Waste Packaging Initiative led by The Sustainability Project which is a ground-up movement started to encourage businesses to adopt a circular packaging system, providing support and recognise businesses who reduce their waste through those means. 

We reuse most of the packaging our products arrive in. This means your items will not arrive in fancy branded packaging, but in reused poly mailers & boxes. By purchasing from us you are contributing to the ZWPI. We don’t believe in excessive packaging, which is why our larger products such as silicone beach sets and suction dining sets are packaged in our produce bag. Everything is 100% reusable!

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Let’s Work Together

531A Upper Cross Street

#03-108, Hong Lim Complex

Singapore. 051531

Tel: 9396 9908

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