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E. Ally

The Challenge of Going Green

Updated: Nov 10, 2020

“Few consumers who report positive attitudes toward eco-friendly products and services follow through with their wallets. In one recent survey 65% said they want to buy purpose-driven brands that advocate sustainability, yet only about 26% actually do so”. Harvard Business Review.


The hidden costs of going green


Why? One simple factor, cost. Eco-friendly products are generally more expensive than traditional products for two main reasons - the demand for eco-friendly products is not as high as traditional products (yet) & fair labour & ethical practices cost more.

It’s worth noting some products may seem expensive upfront but they save money in the long run. #affordablesustainability #sustainablelivingsg


If we all make a conscious effort to make the switch towards a more sustainable lifestyle we will help reduce the cost of eco-friendly products through demand. Yes, we've all heard of switching from plastic straws to bamboo/metal ones but, sometimes have a think do you even need that straw at all?


Sustainable living is not about ditching plastic and restocking on those eco products that are so much more aesthetically pleasing. It's about making the switch to those products that not only add value to our lives (saving us $$) but, in turn, contribute to less pollution. It can be as simple as taking your own flask to your favorite coffee house or switching to bamboo toothbrushes. To make things easier we've rounded up a few ways to reduce your plastic waste & save you pennies!


Free Coffee - Yes Please!

No more drinking your morning latte from a cardboard cup with a flimsy plastic lid. Instead invest in a reusable flask or travel mug for your beverages. Most cafes will reward you with a small discount amounting to a free coffee over time, plus added bonus the styles available are very fetching!


Net Tote Bag - The cheapest "IT" Bag you'll ever buy!

An essential buy for the fashionista's in you! Not only does it replace the plastic grocery bag but, this versatile bag stretches to accommodate more, and is super easy to stow away that you can always have one to hand. It's perfect for the beach—no sand stuck in the bottom - but is chic enough to bring to the office.



Shop at zero waste refill grocery stores

Purchase food, like cereal, pasta, and rice from bulk bins and fill a reusable bag or container. You save money and unnecessary packaging by buying just what you need.


Try #unpackt, Singapore's first zero-waste bulk store. Outlets at Jalan Kuras, 6 Jalan Kuras, Singapore 577724 & Cross Street Exchange, 18 Cross Street (Retail Mall), #01-120, Singapore 048423.




We at Erda Ally want to make it easy for everyone to reduce their daily carbon footprint by making eco-friendly products affordable. Our aim is to offer alternatives to plastic for those everyday items we all use. Whilst for logistic reasons we may not be able to send our products to you or the freight costs right now means this is not the financially viable option for you, we hope to inspire those customers we cannot service to source similar products in their home country.


Join us and start your sustainable journey today!


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